LifeMD achieves 18% telehealth revenue growth, sets strong foundation for 2026 with new initiatives and partnerships

Please stand by. Your meeting is about to begin. Good afternoon. Thank you for joining us today to discuss LifeMD's results for the third quarter ended September 30, 2025. Joining the call today are Justin Schreiber, Chairman and Chief Executive Officer, and Mark Beneathan, Chief Financial Officer. Following Management's prepared remarks, we will open the call through a question and answer session. Before we begin, I would like to remind everyone that during this call the Company will make a number of forward looking statements which are subject to numerous risks and uncertainties that may cause actual results to differ materially from those projected. These risks and uncertainties are described in the company's 10K and 10Q filings and within other filings that LifeMD may make with the SEC from time to time. Forward looking statements made during this call are based on current information available to the Company as of today, November 17, 2025. The Company assumes no obligation to update or revise any forward looking statements after today's call, except as required by law. Also, please note that Management will be discussing certain non GAAP financial measures that the Company believes are important in evaluating LifeMD's performance. Details on the relationship between these non GAAP measures to the most comparable GAAP measures and reconciliations thereof can be found in the press release issued earlier today. Finally, I would like to remind everyone that today's call is being recorded and will be available for replay in the Investor Relations section of the Company's website. Now I'd like to turn the call over to LifeMD's CEO, Justin Schreiber. Please go ahead.

Thank you and good afternoon everyone. After the market close, we issued a news release announcing our third quarter financial results and posted an updated corporate presentation on our website@ir.LifeMD.com LifeMD made considerable progress executing on our strategic plan. In the third quarter, our RexMD business returned to growth adding approximately 10,000 net new subscribers and our weight management. Offering has stabilized and is now well. Positioned for significant growth in 2026. We also continued to deliver strong year over year performance with telehealth revenue up 18% and Adjusted EBITDA increasing 30% compared to the prior year period. That said, the most exciting thing about LifeMD today is not our past performance or even the results this quarter, but the important foundational steps we have taken to set the company up for an exceptional 2026. During and following the third quarter, we. Made substantial progress on our Women's Health. And behavioral health offerings, two verticals we believe have the potential to each become nine figure businesses over the next three years. We also advanced the development of our LifeMD plus membership and in App Health Marketplace, which we expect will meaningfully enhance patient experience, deepen engagement and strengthen long term retention. In addition, we secured regulatory approval for our non-sterile 503A compounding pharmacy, a major milestone that will dramatically expand our ability to produce personalized medications at scale and a significantly improved economics compared to relying on third party pharmacy partners. We were also pleased to successfully divest our majority interest in work. Simply this transaction strengthened our balance sheet. And allows us to operate as a Pure play virtual care and pharmacy company. While it was a difficult decision, the opportunity in front of our core business is so substantial that we felt it was essential to dedicate 100% of our focus and resources to our core healthcare platform. As we look ahead to 2026, our strategic priorities are clear. One accelerating high quality growth in our weight management offering by leveraging our collaborations with Novo Nordisk, Eli Lilly and others two Scaling our virtual women's and behavioral health businesses built around Synchronous care delivered by highly trained providers and personalized therapies 3 expanding and diversifying Rex MD, particularly through personalized compounded medications and hormone therapies and 4 launching a more robust, unified LifeMD platform and marketplace designed to increase patient engagement, improve cross care participation and deliver a significantly enhanced experience across both mobile and desktop applications. LifeMD has made a deliberate decision to. Play the long game in the GLP1 space. We are one of the few virtual care providers fully integrated with both Novo Nordisk and Eli Lilly and we believe these collaborations represent a significant and durable competitive advantage, especially as prices come down on branded therapies and oral therapies come to market. The last two quarters have been challenging in the weight management category due to intense competition from low cost and in many cases low quality compounded GLP1 markers offering prices we cannot and will not match. While many of these compounded products are less effective and in some cases unsafe, aggressive marketing and artificially low entry price points have drawn in a portion of consumers and created near term pressure. Despite this environment, we have maintained our market share, remained disciplined and continued investing in the high quality clinically sound weight management model that we believe will create long term shareholder value. We have consistently believed that branded GLP1 manufacturers would ultimately reduce pricing to to broaden patient access and that moment is now clearly underway. Just this morning we announced that through our collaboration with Novo Nordisk, LifeMD will begin offering Wegovy and Ozempic to self pay patients for $199 for the first two doses, a 60% reduction from current prices. Higher doses will be available to Self pay patients for $349 per month, representing a 30% reduction. Eli Lilly also recently announced that Self Pay patients will be able to access the Zepbound Multi Dose Pen if FDA approved at $299 for the lowest dose and up to $449 for the highest dose. Even more exciting is the expected approval of the Wegovy pill with a PDUFA date in late December. Analysts widely anticipate FDA approval and commercial availability in early January. LifeMD will be among the first virtual care providers to offer oral wegovy through our collaboration with Novo Nordisk. While formal pricing has not been publicly released, we expect lower dose levels to be approximately $149 per month. Based on recent public remarks from President Trump, the Wegovy pill is expected to be the most effective oral medication for weight loss ever approved by the FDA. In clinical trials, patients achieved on average 15% weight loss over 68 weeks with side effect profiles comparable to the injectable formulation. In addition, Eli Lilly plans to launch its oral GLP1 or for Glipron later in 2026, which we also anticipate offering through our platform at accessible pricing. The bottom line is clear. Oral therapies combined with substantial price reductions will fundamentally broaden access, accelerate demand and reshape the GLP1 landscape. With more than 130 million Americans eligible for treatment, LifeMD is uniquely positioned to be a leading virtual destination and for high quality longitudinal care care that is essential for patients to achieve the long term outcomes these medications can deliver. Our men's health platform, Rex MD also had a strong quarter overall demand for our personalized ED medications which combines sildenafil and tadalafil has been exceptional and these formulations now represent 25% of all new ED prescriptions on the platform. These medications are currently fulfilled through a third party pharmacy partner, but we plan to bring the majority of this fulfillment into LyfMDs in house pharmacy in early 2026. This transition will meaningfully reduce COGS, improve gross margins and give us full control of the end to end patient experience. Our hormone replacement therapy offering is also demonstrating strong momentum and clear signs of future scalability. Early patient retention has been strong, new patient acquisition continues to grow, demand is robust across age groups and we have expanded into men's HRT coverage to 35 states. In addition, Rex MD continues to broaden its portfolio with new men's focused pharmacy products across behavioral health, weight loss, dermatology and more. We believe that our recently licensed 503A compounding pharmacy will be a major enabler of Rex MD's growth, allowing us to offer personalized therapies, lower cost compounded options and superior margins across multiple men's health categories in 2026 and beyond. In addition to our weight management and men's health businesses, we are very optimistic about the 2026 opportunity in both women's health and behavioral health. Demand in both categories is very strong and while these businesses are not yet contributing meaningfully to revenue, the initial engagement metrics, interest levels, click through rates and acquisition costs are on par with categories like ED and weight loss that scaled rapidly within their first year in both verticals. Our focus is on building high quality, high retention revenue streams. In my view, industry leading retention is driven by three things an exceptional product, great patient care and customer service and transparent pricing, a strong value proposition. We also believe that enabling patients to use their commercial or government insurance is a critical part of the equation. While insurance enablement has been slower to deploy on our platform than planned, it remains a top strategic priority and will be an important component of our 2026 story. Our women's health business is highly differentiated. We have built and continue to expand an exceptional advisory board of national leaders in women's hormonal health, menopause, bone health and longevity. We've also assembled a dedicated, highly trained clinical team to deliver this care and we are confident in our ability to scale as demand accelerates. Patients can choose between bundled care and prescription cash pay programs or flexible models where they pay a la carte or use insurance to cover visits, lab work and commercially available medications. In addition, our in house compounding pharmacy will enable affordable access to compounded therapies for hormone optimization, sexual health, dermatology and more. We believe this will be the highest quality, most comprehensive and most accessible virtual women's health offering in the country and we expect demand to be extremely strong. Our Psychiatry offering follows a similar structure combining a la carte consults with bundled care plus medication programs that deliver discounted access and long term high quality care. Most patients begin with a synchronous consultation with a state licensed provider before transitioning into asynchronous message based ongoing care. While the current patient count is small relative to our overall business, we saw meaningful quarter over quarter traction and expect psychiatry to become a sizable business in 2026. We believe this category will be another powerful, durable growth engine for LifeMD. Given the strength of our balance sheet and the promise of these new offerings. We intend to invest in growth of these verticals early on in 2026 to rapidly build the patient base in these two verticals and in our offering to drive superior long term retention. Lastly, we are investing significant energy and resources into launching the core functionality and features that will enable LifeMD to execute on its long term vision, building the leading integrated marketplace for virtual care, pharmacy, laboratory services and wellness. Much of this functionality, including a comprehensive relaunch of the LifeMD website and mobile app, will be rolling out between now and early Q1 2026. These upgrades will allow patients to effortlessly participate across multiple care programs, access a broad suite of pharmacy offerings and order convenient in home lab testing through a partnership we expect to formally announce early next year. Enabling seamless navigation across cash, pay and insurance supported workflows is not easy, but it is essential to our long term strategy. When completed, these enhancements will not only broaden the depth and breadth of services we provide, they will also deliver a significantly improved patient experience with clearer pricing, more flexibility and expanded a la carte options. Our objective is for patients to view LifeMD as a true virtual care destination, a place where they can access synchronous or asynchronous visits with trusted clinicians, obtain generic, branded or compounded medications at transparent prices and conveniently order the labs that support their health goals and inform long term care plans across both primary and specialty programs. We believe the integration of these capabilities will meaningfully differentiate LifeMD, deepen patient relationships and serve as a key driver of sustainable growth as we move into 2026 and beyond. With that, I'll now turn the call over to our CFO Mark Beneathan to provide more detail on our third quarter financial results and outlook. Mark.

Thank you Justin Good afternoon everyone and thank you for your flexibility as we reschedule this call from November 6th to our third quarter. telehealth business results were solid with year over year growth of 18% in revenue and 30% in adjusted EBITDA. Our Rex business rebounded from its late second quarter lows with a net gain of 10,000 new members in the third quarter. We've also executed initiatives to significantly strengthen our balance sheet, including the divestiture of our majority ownership position and work simply and the payoff of all of our debt following these transactions. LIFMD has the strongest balance sheet and liquidity position in the company's history. This will enable us to operate from a position of strength in 2026 as we continue to invest in scaling our core offerings plus further diversifying our platform through growth and recently launched offerings now turning to third quarter numbers. Consolidated revenue grew 13% versus a year ago period to 60.2 million. Telehealth revenue increased 18% to $47.3 million, with Telehealth adjusted EBITDA growing 30% to 2.9 million. Telehealth subscriber growth remains strong with the number of active subscribers increasing 14% year over year to over 310,000 at quarter end. Gross margin for the third quarter was 88%, a decline of 290 basis points versus the prior year due to revenue mix. Gross profit was 52.8 million, an increase of 9% from the year ago period. Telehealth gross margin was 86% as compared to 89% in the year ago period. Driven by the revenue mix. Our GAAP net loss attributable to common stockholders for the third quarter of 2025 was 4.6 million or a loss of $0.10 per share. This compares with a GAAP net loss attributable to common stockholders for the third quarter of 2024 of 5.4 million or a loss of $0.13 per share. Adjusted EBITDA is a non GAAP measure we define as income or loss attributable to common shareholders before various items as outlined in today's news Release. Adjusted EBITDA total 5.1 million for the third quarter of 2025 as compared with 4.3 million in the year ago period. Telehealth adjusted EBITDA is a non GAAP measure defined as adjusted EBITDA for only the ongoing telehealth business excluding work. Simply, this measure was 2.9 million for the third quarter of 2025 as compared to 2.2 million in the year ago period. We exited the third quarter with 23.8 million in cash and no debt as previously disclosed on November 5th. We identified adjustments following system migrations related to the recognition of revenue with offsetting related balance sheet accounts for 2022, 2023, 2024 and six months ended June 30, 2025. This resulted in an approximate 4.6 million impact in overrecognition of revenue attributable for the total periods. This adjustment had no impact on the company's cash flow or cash position. Turning to financial guidance following the divestiture of our majority ownership and work simply resulting in a pure place standalone telhealth business, we expect 4th quarter revenue in the range of 45 to 46 million with adjusted EBITDA in the range of 3 million to 4 million for the full year 2025, we expect revenue in the range of 192 to 193 million and adjusted EBITDA in the Range of 13.5 to 14.5 million. Full year guidance represents growth of 24% for revenue and 254% for adjusted EBITDA versus 2024. With that, let's now open the call to your questions. Operator.

Thank you. If you'd like to ask a question, press Star one on your keypad to leave the queue at any time, press Star two. Once again, that is Star one to ask a question. And we'll pause for just a moment to allow everyone a chance to join the queue. Our first question comes from David Larson with btig. Your line is open. Please go ahead.

Hey, congratulations on a good quarter. Can you talk a little bit about the mix of telehealth product revenue, especially in like weight loss, like how much is coming from branded scripts, how much is coming from compounded scripts. There's obviously a sequential decline. Just any color of why that happened and just any thoughts around 2026 in the obesity health product line? Thanks.

Yeah, David, this is Mark. I'll let Justin take second part of the question on go forward product strategy as far as the revenue mix. So weight management still is more than 50% of the companies total revenue mix. Yes, there was a slight sequential decline that we had. Quarter on quarter. The subscriber base was roughly flat. It was down about 1000 quarter on quarter, although that has stabilized and looks to be, you know, stable through the balance of Q4. And then with some of the product innovation in 2026 should return back to growth levels. You know, the biggest, I'd say mix wise as far as new patient signups, we're seeing more than half of them coming in through branded therapy. It's less than half of the total revenue because that, you know, the new patient base obviously needs time to build up relative to the existing base on the patients that are coming through branded therapy, of which obviously there's a substantial portion at this point. As you know, we mentioned the only real difference in the economics is the fulfillment fee that was on the personalized compound. So obviously we do lose that. That was roughly for the majority of the time period was roughly about $50 in order. So we have had some impact from that that, you know, we expect to have some additional impact in Q4 which is reflected in the guidance that we put out today. And then we expect ourselves particularly with a lot of the product innovation going on in the market and where we're positioned with our, you know, collaboration partners to be able to capitalize upon pretty solid growth heading into next year.

This is. Justin, I'll just add quickly on 2026, I mean, there are two big things that we expect to drive the weight management business. The first, as we emphasized in the call is, is better pricing for branded therapies, which, as you know, we've made a kind of big investment in. And so I think you're already seeing the writing on the wall there. I also think that as pricing for the cash-pay programs comes down, I think you'll see more and more payers covering these medications. We've also obviously seen the outline of a program for Medicare to cover these drugs, which is also something that, you know, that LifeMD set up for. So, I mean, we're generally like, you know, really, really positive on 2026. The other, like the other big thing. That would help us would be, you. Know, the current administration doing something. And I think this is likely, not just possible, but likely that, you know, as these, as the branded therapies that. Are FDA approved become more affordable to. Patients, I think it is highly likely. That you see FDA crack down on compounding, which would be an amazing thing for our business if FDA were to slow that down. Right now we're getting beat up every single day by just a lot of these very low priced semaglutide and tirzepatide offers out there that are all compounded. And it's, it's very difficult for us. To compete in that kind of a marketplace.

So, Justin, I think you'd been talking at one point about the percentage of new weight management members coming on the platform in December of 25, expected to be around either 50 or 75%. Is that still true? Like the majority of new patients are on branded products?

Yeah, I mean, that's what Mark just said. I don't have the, I don't have. The precise number as of the last. 30 days, David, but I mean, I still think that that range is certainly extremely likely. I think we're at the lower end. Of that range now. But I think as these prices come down, and especially when the, you know, the initial doses come down into the. 2 to $300 range per month, it makes it very competitive with a lot. Of the other compounded offers that are out there. So, I mean, I think you easily could see that number going to 75 or even higher in the very near future.

Okay, that's very helpful. And then in terms of your coverage, your Insurance coverage like Medicare, Medicaid, commercial just, I mean it seems to me like now that Medicare and Medicaid apparently will cover these branded products in 2026. I'm not sure when that's going to start in 26, but assuming that does happen, I mean it seems like that could be a significant revenue stream for you. What portion of your revenue now is I guess, Medicare or Medicaid or insurance covered versus cash pay? And by the end of 26, what percentage of your revenue do you think will be, you know, insurance related?

Yeah, I mean, David, I'm not really. Prepared to, you know, Mark nor I are prepared today to, you know, give you an exact number for, you know, on a percentage by the end of 26. What I can say is that we are 100%, you know, ready to go with Medicare once these drugs are covered. So I think that's going to be a very significant thing for our business. And we have actually been seeing, I don't think progress is the right word. But like we, you know, we did. We did turn on. We have right now it's somewhere between 100, I think it's, I think it's somewhere between 100 and 150 million lives Under coverage right now And we actually turned this on for the first time broadly last week and we saw over a one third reduction in our cpa. So it actually, you know, it's a. Very, very positive thing for acquisition costs. So I think that, you know, I don't want to say I think, but the team at LifeMD is really energized around this. It's, you know, it's one of our differentiators. It's been frustrating, you know, how long. It'S taken for us to get these programs live. But I think that also speaks to. Like the difficulty for others that you. Know, that you know, try to launch. A 50 state payer network. Right. So I think it's going to be. A very positive thing for the business and I'm really hopeful that, you know, we'll start to see that in the coming quarters and be able to talk in more detail about, you know, that becoming a greater share of our patients.

Any sense for what percentage of the members that are on your platform now actually have insurance or what percentage that, you know, would that perhaps don't join the platform, don't because they wanted insurance but now that you take it, they can join on 26. Just any. Can you put some numbers or anything around the potential lift in revenue we might see with insurance coverage?

Well, I can tell you, David, that. A decent percentage, almost at least 25%. Of patients that sign up for our. Program, you know, end up not continuing with the program because they don't have. Insurance coverage for the medication. So you know, that's a big thing. And as coverage increases through these medications, it's going to be a massive thing for our business. So on the care side I think. It'S, I think it's significant. I mean, I think that look, I mean the stat I just gave you. You know, we saw 33% ballpark reduction in customer acquisition costs when we turned on, you know, insurance, you know, the. Ability to use your health insurance for like I don't know, a third of the population, probably even less. So that, I mean that's a great sign that like there's massive demand out there. And you know, that once we get these programs live and you know, functioning. The way we need them to function. At scale like that, it actually will have a really positive repercussion on the overall business.

And then just one more before I hop back in the queue. Can you talk about your clinical services and your retention levels amongst members? So let's say these GLP1s go solid oral in early 26. The value that LifeMD brings to members that say for example an Amazon would not or a typical like Costco maybe would not. Can you maybe just talk about the value you bring and the retention levels or the weight loss that your members typically see that they, that they may not see otherwise at a different platform?

Sure. So I mean some of the other partners are like the costcos of the world are going to have, you know, are going to, are going to have these drugs inventory. Just like I think it's pretty likely at some point that LifeMD will be able to direct ship these medications as well from our pharmacy directly to patients. So not a big differentiator there where I think there is a really big differentiator is in the portfolio of services and products that LifeMD offers. So the way I envision it David, is like people may come to LifeMD and or they make as an alternative to Costco or their family doctor's office. They typically start with an amazing visit with a state licensed provider and you know they're going to use that to access initially the goal might be to access a GLP1 medication and use their insurance for the pharmacy coverage, maybe even use their insurance to cover the cost of the visit. However, no one has one need and. Most people that are using a GLP one have many other Health needs, whether it's preventative care, whether it's lab work, it could be something that many of these people have never had a provider speak to them about their hormone health life. And be also launching a cardiovascular offering in late this quarter, early January, which is going to be an incredible program. There's an incredible shortage right now of cardiologists throughout the country. So we're very excited about that. The ability to get a different medication. So we obviously don't compound GLP1 medications, but we have a full blown compounding pharmacy here that, you know, somebody needs a hormone or a dermatology product. We can compound that at a fair price, ship it directly to them. So like this is the type of. Thing that I think the, you know, many of these other retailers that you mentioned, I don't want to name names, but I think they would all love to have this type of marketplace and even the brand associated with that marketplace. So that's going to be the big. Difference between LifeMD and these other places also mentioned. Also, it's worth pointing out that Costco Doesn'T have a doctor or a nurse practitioner. They don't have the provider that can write the script. So you can go pick up your. Drug at Costco or some other or CVS, but you still need a provider. And that's where LifeMD comes into play. I think with Amazon, you obviously get the provider. But look, there's a big difference in. The life of D brand and Amazon's brand. And there's certainly people that are going to be very loyal to Amazon, but it's a big space. Right. And there's going to be room for a number of high quality players in this market.

Great. And last one, Mark. Was there any revenue impact from that? I guess restatement we'll call it. Would revenue have been 4 million higher or was it no impact?

It was not a reasstatement, it was a revision. The revision had a $1.1 million impact on this year. However, the revisions were made in the quarters that they applied to. So there was no impact to this quarterly results from it.

Okay, thanks very much. I'll hop back in the queue.

Thanks, David.

Thank you. We'll now move on to Stephen Valakret with Mizuho. Your line is now open.

Yeah, thanks. Good afternoon, guys. Thanks for taking the question. So I think you kind of touched on this a little bit, but I. Guess I was kind of curious just. Also on kind of like the brand uptake, how that's kind of trapped up to your expectations. You Gave some comments on less than half is still on brand. But I guess what kind of jumps. Out to me is just the fact. That since you guys announced your brand drug partnership deals with Novo back in April and May, we see Novo Nordisk sign partnership deals for low cost branded drug with a whole bunch of other companies in the virtual care space and pharmaceutical supply channel. So wondering if some of those deals have diluted your expected uptake in any way. Some of those other deals actually helped you in some ways. Again, just trying to get a better sense of your ability to capture your fair share of customers seeking the lower cost brand drugs in the weight management category and diabetes too. Thanks. Sure.

Yeah, this is Justin. I'll answer that. So I think we knew that Novo and Lilly would do multiple deals. I think, look, I don't think that them collaborating with other retailers and pharmacies and telehealth companies has an impact on the demand or the take rate or the conversion rate on our platform. I think it's all about, I think and I can tell you that I pretty sure they agree with me. I think it comes down to price. And in a world where FDA ignores what's happening in the compounding sector and you can go out there and get a compounded therapy for, I don't know. Even half the price or more a. Lot of times of where the branded therapies are priced, it just makes it really difficult. And the competitiveness of even the compounding world, something that we didn't expect has since these drugs have come off of, since these drugs have come off the. Shortage list. The number of players out there, the number of direct marketing firms that are competing in the compounded GLP one world has skyrocketed I don't have an exact number, but it's just gotten, we expected it to. Get better and it actually just got. A lot worse and a lot more competitive. So when people are seeing a brand of therapy that's priced at 349 to 499, they're seeing while they're purchasing and immediately after they purchase, while they're waiting for a Visit, they're seeing 10, 20 other ads for these drugs, sometimes as low as $99 for the first month and usually the prices are, you know, quickly escalate. A lot of times, you know, a. Lot of times in ways that aren't. Clearly disclosed to the consumer. But that's the current landscape. So we're really optimistic about, you know, we're really optimistic about, you know, about, you know, branded therapy continue to, continuing to these branded therapies continuing to like. Perform on our platform. I think there's a big demand. We think the price point, they need to be in the 2 to $300 range to be competitive with a lot of these offers. We need to see better coverage. You know, we think oral therapies and I mean, most importantly, we think the, we think the, we think that the wegovy pill that's likely to be launched in January is going to be, you know, could be a massive catalyst for the business. And so, you know, that's kind of. Where we're at today. Okay, that's helpful. Thank you.

Thank you. We'll now move to Anderson Chalk with De Rally Securities. Your line is now open.

Hi. Thank you for taking the questions. So first, on the return to RexMD. MD growth, how much of this volume has been driven by the men's HRT offering versus the ED business? Returning to historical levels. And how does ED patient acquisition now look compared to historic levels? I know you previously mentioned it was back to around 80 to 90% of historic levels as of the call in August.

Yeah, Mark, most of the growth. So the 10,000, about 8,000 came from the sexual health business, which is mostly ED. The balance of it came from a mix of the HRT business, hair loss and insomnia. As far as the acquisition volume, I mean, the acquisition volume is very close to where it was at historical levels. I'd say the CACs are about 5 to $10 higher than what they had been, but still healthy unit economics comparable to where they have been. And the levels are very close to where they have been historically. Okay, got it. Thank you. And then Telehealth's gross margin declined around 350 basis points. Could you provide some more color on what drove this and how should we. Think about the telehealth? Yeah, so this. Mark, nothing in the business drove it like, for like product lines or service lines. The margins are the same, but it was really, it was a couple of faults. One, as we mentioned, we're shifting more to branded product in the weight management business. That branded product obviously doesn't carry with it some of the medication processing or medication processing fulfillment fees that we had on the personalized compounds that Contributed probably about 150 basis points of that change. And we had always mentioned that before when we had spoken about the, you know, the change from compounding to branded. The balance of the rest of it is mix and business. So today weight management is over 50% of the company's total revenue. If you were to Flip back a year ago, Rex was the biggest part of our revenue RECs, particularly RECs sexual health will have the highest gross margins that will sit in the upper 80s. So the mix in that business and the shift there contributed to the rest. Okay, got it. And how should we think about the telehealth margins going forward with the new offerings in women's and behavioral health and also as you scale the 503A compounding pharmacy. Yeah. So you know, in general we would expect gross margins on a rate basis to probably be slightly below where they are today. And the reason for that is a few fold. One, mental health is a big area of opportunity for us which will be very accretive to the company's top line and bottom line. But with that being said, gross margins in that business are not going to be 85 to, you know, 87% or so. They are going to be lower. They'll typically have a 7 in front of them from a gross margin standpoint, which is if you operate very well, which we do operate our business very well. Secondly, some of the compounded offerings, the gross margins will be slightly lower even after we transition. Although after we transition forward to our pharmacy, they'll probably get back to where the generic is, are very close there. But you know, in the interim there will be. The gross margins will be slightly lower and we expect that ratio shifting to branded therapy and weight to continue to go up and up to gross margins under current arrangements today where the product is a complete pass through to the end customer. That would also have a mild impact on gross margins. All of these businesses we do expect to be accretive to the bottom line and they all have massive ability to scale and growth opportunities. Some of them have lower advertising costs than some other businesses that we've been in. So there are puts and takes there. But from a pure GM rate standpoint, we would expect mild erosion in the rate just due to mix of business. Okay, got it. Thank you for taking our questions.

Thank you. We'll now move on to Sarah James with Kantor. Your line is open. Please go ahead.

Thank you. Earlier you mentioned turning on insurance broadly last week and you talked about an observation of customer acquisition costs being down 33%. I'm wondering if you have any other observations from turning it on broadly and then just if you could clarify the 33%, was that the lower cost of customers with insurance coming on or was it that the cost for customer, customer acquisition costs for those with insurance was even lower and you just had a big mix shift to those with insurance.

How do you say Sarah, it's Justin. I'll take that one. Look, I think what it demonstrates, I think what it demonstrates is that a. Lot of patients that are coming through the medical intake process that have clicked on life in the ad or busyness because of something they saw on tv. I think it just demonstrates that a lot of people want to use their. Insurance for health care. And one of the unique things about the platform that we have that is still mostly synchronous is that we can participate in the benefits world. It's just a function of more people getting through the flow, being able to check the insurance route versus the self pay route. Obviously they're seeing a lower price point. As well if they choose the insurance route. So there's also like an LTV kind of exercise that we need to go through to kind of rework the financial model and you know, see how that all plays out. But it was super encouraging and think there's a lot more optimization that we could do as well. And so where I get really excited about this especially is even things like. Medicare where if you have broad coverage. For these drugs, you know, and we know we're going to get paid for a consult and it's really just about, you know, the patient going through the, you know, the initial benefits verification process and then you have the visit and the medication that are covered and then we can ship the medication directly from our pharmacy to the patient. I think that's super exciting and you know, I think it just, I think we've always, we've always known that this would have a big impact. We were just pleasantly surprised to see that, to see that it was, it was that big of an impact, you know, without, without optimizing it more. Great.

And the new consumer facing app and website that you're launching, do you have any thoughts on how that could impact cross selling ability?

Yeah, I mean it's massive. I mean. The number of kind of cross care signups per day, I mean, I think it could, you know, easily be 50 or 100, you know, consults per day. Off the bat and various care programs. Without us doing any work except for just, you know, the technology functioning. So I'm really excited about it. I mean, I think, I know that it has the, I know that it has the potential to like totally change the profile of the business and also. Just totally LTV and retention rates across the business. So it's been a big effort and the new app is going to be beautiful. It's going to look, I mean, I. Think our current app looks good, but. What we're launching is just leagues ahead of where we are today. And I think it's going to have a big impact on the brand and also on, you know, on the cross care rate and you know, ultimately the LTV for the business.

Great, thank you.

Thank you. We'll now move on to Yi Chen with hcw. Your line is now open.

Hi, this is Eduardo on for you. Thanks for taking the questions. I had a question regarding the 503A pharmacy you mentioned that you're licensed in pharma, 14 states now. Just curious if you have an anticipated timeline to reach the 50 state coverage and how much margin impact you think. That'Ll have once you're fully scaled.

Yeah, I think this is Justin again. The licensing process is pretty quick for a pharmacy that's already licensed up across. The country like we are. So I would expect to be, I. Would expect to be 35 state licensed in the next 60 to 90 days at the latest. Could be even sooner. And then, you know, the, the next kind of 15 states will trickle in. I think let's just say another, another. 30, 60, 90 days from there with one or two like California being the most difficult. So it's, it's not a long term thing. Let's just say I think we can be 50 state licensed for compounding maybe with the exception of one or two difficult states in the next couple months. Got it.

Thanks so much.

And then regarding the, and your question on the margin, I mean the reality. Is it does have a, I mean owning and operating a 503A compounding pharmacy is a big, big competitive advantage for us. It's extremely difficult to get, you know, to get the cogs to where you need them to be. For our type of business. Working with a third party pharmacy, we do have some great, we have some great third party compounding pharmacy partners and. They'Re not going anywhere. But again, being able to bring these things in house, control the patient experience, you know, really leverage kind of our supply chain capabilities as well, which are really good, especially in pharmacy, to drive down cogs. I mean it just makes these things. So much more accessible for patients. Got it.

Thanks for those details. And regarding the oral obesity products that, you know, we anticipate coming onto market soon, do you have any visibility, do you have any market research to indicate what kind of bump, like what fraction of patients are really holding back because they don't like the needle?

Right. I'm just trying to get a feel for your impression of how much these orally bioavailable obesity products are going to. Have on uptakes of these therapies. I think it's big, but I, you. Know, I think your guess is as. Good of mine is as good as mine and probably as good as the drug manufacturers. Right. I don't think there's never been an oral medication for weight loss, you know, with the type of efficacy profile that. The Wegovy pill will have that's been approved by fda. So it's really difficult. I think it's enormous. I mean, in my social circles, you know, especially people that are, you know. A little bit older, I think that. You know, I think, I think it could expand the market by 25 to 50%. I personally know a number of people. That I would never think would avoid a, you know, a very small needle. Like this or injectable, but that are. Just, you know, waiting for the, waiting for the oral product to come to market. So I think it's going to be. I think it's going to be very big. I mean to put in a number. On it is very difficult, but there's. Going to be massive demand is what I think. Got it.

Thanks so much for taking the questions.

Thank you. At this time we've reached our allotted time for questions. I'll now turn the call back over to Justin Schreiber.

Thank you for your questions and for. Your interest in lifemdash and we look forward to speaking with you once again. When we report our third quarter results. Or sorry, when we report our fourth. Quarter results in March of next year. Have a great evening.

Thank you. This brings us to the end of today's meeting. We appreciate your time and participation. You may now disconnect.